“Don’t waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines. ”

This article has been excerpted from Kick-ass Copywriting in 10 Easy Steps by Susan Gunelius.

Whether you’re a small-business owner, a medium-size business owner, an eBay seller, or simply trying to break into the copywriting industry, understanding the fundamentals of writing sales-oriented copy and put you on a path to success. At its core, copywriting is another device in a business’ marketing toolbox. Well-written copy can make or break an ad or marketing piece. With that in mind, copywriting can equate to either well-spent advertising investments or a waste of advertising dollars.

Many people misinterpret the uniqueness of effective copywriting. I can’t count the number of times I’ve heard freelance writers say they want to shift from article writing to copywriting as if it’s simply an extension of their existing abilities. Copywriting does come naturally to some people, but for most, it’s a foreign landscape they do not know how to navigate. Copywriting is about more than writing the hard sell sales letter that many short copywriting courses offer. In fact, I cringe when I see those over-the-top sales letters, which do little more than provide an ugly representation of copywriting, sales and marketing.

Well-crafted copywriting doesn’t need to beat a person over the head. It doesn’t have to drown in bold typeface and capitalization. The message should stand on its own without an overabundance of heavy-handed sales language and design embellishments. I associate many sales letters that are guilty of this technique with a writer who doesn’t truly understand the basic purpose of copywriting. However, successful copywriting can be achieved in 10 easy steps.

1. Exploit your product’s benefits.
The first step of the copywriting outline is the foundation for your advertising campaigns. A benefit is the value of your product to a customer. In other words, a benefit is what the product can do for a customer or how the product can help a customer. You need to put into words the reasons your product is the best available and better than your competitors’ products based on the added value it provides to your customers. The key to success is for you to fully understand all the benefits of your product. Only then can you ensure that the audience knows them and can relate to them.

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Here are some free tips of making money working with Leading Edge Cash Affiliate program:

1. Submit your websites or blogs to free web directories. 

2.Using articles to generate traffic

3. Submit your websites or blogs RSS feed to Yahoo site feed. (Click on www.yahoo.com, Login, click on My Yahoo, you will see the url like http://cm.my.yahoo.com/, click on either Add Content, Add page, or Add RSS feed, sometimes Yahoo change the texts or names. 

4. Create videos from www.youtube.com, place your website links on the very first of every description so that viewers can click on your site when viewing your videos. Try to make a few videos a day, upload them, add friends, comments to other people at least a month. 

5. Join the Yahoo Answers to get targetted traffic.  (You can see Easiest ways to generate traffic to your website use Yahoo Answers).

6.Some good resources about make money online

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One of the easiest ways to generate traffic to your website is often one of the most overlooked methods as well, Yahoo Answers. Not only is it a simplified method of driving
targeted traffic to your site, it is also absolutely free to use.

With more than 21 million unique users in the U.S. and 90 million worldwide, Yahoo! Answers is the largest knowledge-sharing community on the Web.

Is that big enough for you? If so, let’s get started!

Step One: Open a Yahoo Answers Account

You will need a Yahoo Answers account to be able to answer open questions.

To create your account visit: http://answers.yahoo.com

Step Two: Complete Your Profile

Once you have created a Yahoo Answers account and are logged in, you will be able to create or edit your profile. You should take a few minutes to fill out as much as information as you would like to share and then save your information.

You can choose to allow Yahoo Answer members to contact you via messenger, or keep this information private. You can also enable “email contact” if you would like to receive comments via email, or you can choose to disable all contact other than through the questions that you answer. When you edit your profile it is recommended that you add a photo or customize an avatar. It’s important to brand yourself and this is an easy way to make your profile more memorable as your photo will appear within your answers.

Step Three: Familiarize Yourself With Yahoo Answers

From the main Yahoo Answers page you will see categories listed on the left hand side. This is where questions are posted and grouped according to their subject matter. This is also where you will go when choosing the different types of questions that you would like to answer, and depending on the niche markets that you are involved in, you might find yourself answering a variety of questions from different categories and groups.

How generate traffic to your website?

Before you start answering questions you should have an idea of what you plan to promote. That way you can find questions that are relevant to the website that you wish to advertise via the Yahoo Answers website. Each time you answer a question, you can include a “SOURCE” in a secondary box that accompanies your response. This is an easy way to promote your websites and direct people to find out more information about the topic of their question.

How to avoid spamming ?

It’s important to answer questions as thoroughly as you can and avoid spamming your websites within your answers. In fact, there are few times where including your website URL
within the answer is acceptable at all. If those viewing your response feel that it is spam you will not receive votes and your answer may be removed entirely. Therefore, you should try to keep your websites within the “Source” box only. Those who liked your answer are likely to follow your link to find out more especially if you are careful to answer questions that pertain to your niche market.

To make sure that you are familiar with the rules, you should read the Community Guidelines overview: http://answers.yahoo.com/info/community_guidelines.php

In the meantime, have fun with Yahoo Answers. It can be avery enjoyable and rewarding experience and an easy way to generate targeted traffic to your website. Just be sure to log in every day and build up your levels. The quicker you reach a level where you are able to answer an unlimited number of questions the more exposure you will receive.

To your success!

A good website must have a good web hosting first, choose a good web hosting is one of the most crucial decisions you will make for your website. Now, web hosting providers is too more, and some are well known and reliable, also some are poor. With a good you will not face many problems, but if with a poor you will have much pain.

So how to choose a good web hosting?

Here you can find a few pointers below what exactly to look for when choosing a good web hosting service:

1.Uptime guarantee: Look for a host with an uptime guarantee of a 99.9%. In fact, no hosting company can guarantee 100% uptime, but it should not lower then 99.5%.

2.Space and Bandwidth: Don’t believe any web host that advertises "unlimited space" and "unlimited bandwidth".Usually you will find that they redefine "unlimited" to be limited in some way, so suggest you to contact they and ask how "limited" .

3.Technical support: Does the web hosting service provide 24×7 supports? Do they respond rapidly to your issue? A good hosting compay should know how to solve any problems you have, and always in 24 hours.

4.Control Panel: Whether it is easy and fast manage your host. Some hosting companys support Demo, suggest you try it before buy.

5.Amount of domain add: If you want to build more websites in one host, you should look to see how many can allow to add, and whether need charge for this.

6.Free domain include: Be wary of hosts that include a free domain name with their hosting package, unless you are certain this domain belong to you. For example, if you will not use their host, whether you can still use this domain, can transfer to another domain registrar?

7.Price and Renewals: The most expensive hosts not necessarily are the best, but price compare is need. Note the Renewals price, some host company first year price is cheap, but renewals price is expensive.

8.Payment and Money Back Guarantee: Most web hosts allow you to select an annual payment plan that gives you a cheaper rate than if you were to pay monthly. If you want save money, i suggest you look to see their Money Back Guarantee, minimum is 30 days as a good hosting company i think. And note another payment question of auto renewals, if you pay as credit card, remember to cancel auto renewals when you will not use their host again.

9.Hosting features: Windows hosting support like Asp, Asp.net, Ms access, Ms SQL. Linux hosting support like Php, Mysql, Perl, CGI, SSI, .htaccess, telnet, SSH, MySQL, crontabs. And general features support like FTP, Email, Data backup, SSL, etc. If you run scripts need special spport, suggest to contact before buy.

10.Reviews: You should make it a point to check out what others have to say about the web host. Like using Google search for honest reviews, and some web hosting talk forum is another good place to check.

In general, i believe you can choose a good web hosting if you do as above.

Find more web hosting reviews at http://www.muchwebhosting.com

Sometimes it is best to have some additional IT certifications. Trend is changing and employer wants to hire persons having multi certification. The best combinations of certification exams includes LPI 117-102 exam, CCNA INTRO 640-821 and Cisco 642-383 CXFF. Microsoft MB2-631 exam has the best combination with 642-061 RSSSE Routing and Switching Solutions for System Engineers.

Today i saw a news from news.com.au, they say drink can improves men’s sexual performance, and also say "Brewer’s droop an old wives’ tale".

They hope the finding, which flies in the face of conventional belief, will reassure men who worry about the affects of drinking on their sex lives.

Until now, it has been widely believed alcohol consumption could cause erectile dysfunction, commonly called "brewer’s droop”.

But a study of 1580 Australian men has shown the reverse may be true, with drinkers reporting as many as 30 per cent fewer problems than teetotallers.

Even binge drinkers had lower rates of erectile dysfunction than those who never drank, although this type of drinking can cause other health problems.

Lead study author Dr Kew-Kim Chew, of Western Australia’s Keogh Institute for Medical Research, told The Sunday Telegraph men who drank within safe guidelines appeared to have the best erectile function.

"We found that, compared to those who have never touched alcohol, many people do benefit from some alcohol, including some people who drink outside the guidelines,” Dr Chew said.

Dr Chew said he had patients with erectile dysfunction who had been told to stop drinking completely.

The latest finding should prevent them compounding the problem by feeling “guilty and stressed” about present or past drinking, he said.

After other risk factors were excluded, weekend drinkers, high-risk drinkers and those who exceeded alcohol-intake guidelines had lower rates of erectile dysfunction than those who drank one day a week or less. Ex-drinkers, however, had the highest risk.

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