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About the Author

Patrick McNeil is a web designer and programmer. His blog, designmeltdown.com, presents trends and problems in web design and provides inspiration for web designers through numerous samples of website layout ideas and trends. His site has become a standard reference for web designers of all skill levels.

Web Design Inspiration at a Glance

Volume 2 of The Web Designer’s Idea Book includes more than 650 new websites arranged thematically, so you can easily find inspiration for your work. Author Patrick McNeil, creator of the popular web design blog designmeltdown.com and author of the original bestselling Web Designer’s Idea Book, has cataloged thousands of sites, and showcases the latest and best examples in this book. The web is the most rapidly changing design medium, and this book offers an organized overview of what’s happening right now. Sites are categorized by type, website layout ideas, styles and themes, structural styles, and structural elements. This new volume also includes a helpful chapter explaining basic design principles and how they can be applied online. Whether you’re brainstorming with a coworker or explaining your ideas to a client, this book provides a powerful communication tool you can use to jump start your next project.

As a recent graduate from Art Institute of Pittsburgh with a degree in graphic design. This has helped me visualize a great way of conducting different ideas for building my own portfolio website and also what is out there based on the different companies / businesses etc.

Layout Index: Brochure, Web Design, Poster, Flyer, Advertising, Page Layout, Newsletter

Idea Index kick-started a revolution in graphic design books, unique in size, feel–and most important–wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.

Great product and super website layout ideas!

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Daily Blog Tips new article “12 Steps to Launch a Successful Blog” is good.

1. Decide what you are going to blog about, this is by far the most important decision in order to create a successful property. It is acceptable if the subject is broad in the beginning, as you gain more experience and learn what your readers want, you can become more focused. For example, in the beginning you may blog about online marketing in general but down the road realize that you want to focus on just seo practices or social media marketing.

2. Decide for your blog’s name. The name needs to be memorable, easy to spell and it would be advisable to include a keyword of the topics you will be blogging about, that is if you blog about online marketing and social media it, try to add words like social, media, marketing, in your domain name.

3. Get a professional blog theme, I would advise Thesis theme and Woothemes, they are very easy to customize with tons of features. Do not try to save few dollars by getting a free theme, because most of them do have limitations and do not come with support. You do not need to have a custom design for your blog, at least in the beginning, as you gain more experience and readers, you can consider that for a major update.

4. Get a professionally designed logo, it will cost you few dollars to have a designer do that but will put you ahead of competition, furthermore, readers will take you more seriously and they see you invest money and time in creating a serious blog.

5. Select a good and reliable web host, shop around for a reliable web hosting provider that can help you in setting up your blog as well, do not go for the cheapest but for those specializing in wordpress. Start with a share hosting account and if you grow big, move to a dedicated server.

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6. Install few but powerful wordpress plugins. I have personally used them and highly recommend them. Avoid stuffing your blog with as many plugins as possible because they will eventually make your blog hard to navigate and make readers lose focus.

7. Install google web analytics. If you cannot measure it you cannot improve it, so make sure google analytics are on place. Check your stats often but do not get over obsessed with traffic especially in the beginning as it will not be much.

8. Write down any ideas for topics you may have, sit down 1 hour a week and brainstorm on what to blog about next week, do not worry if you eventually change the topics but having a list of idea topics will help you to stay focus. How to and list topics work the best e.g How to run an online store or 10 ways to run an online store.

9. Install social media sharing widgets and buttons, this will help your readers share your content with their friends and fans, thus bringing in more traffic and loyal readers, people love to share only content they like.

10. Optimize all your posts for search engines, make sure that keywords are on the subject title and repeated at least once every 150 words in the main text content. Use images to increase readers’ curiosity, internet is all about photos.

11. Blog as often as possible but try to have a post at least 3 times a week, do not expect to build a successful blog if you have just 1 post a week, blogs need content and lots of it.

12. Develop a system to get new content ideas. You do not need to create the content for all your posts because you will eventually get drained. Find interesting content from other resources that will help your readers learn something new and do a post at your blog, do not just tell them to visit the link but do an analysis instead. For instance, if you found a great post on another blog about Search Engine Optimization, do a 150 word analysis on the post, what is your opinion and experiences on the subject. Do not forget to add the link and the blog you found the topic.

Original Post: 12 Steps to Launch a Successful Blog

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1. Insurance (example keywords in this category include "buy car insurance online" and "auto insurance price quotes")
2. Loans (example keywords include "consolidate graduate student loans" and "cheapest homeowner loans")
3. Mortgage (example keywords include “refinanced second mortgages” and “remortgage with bad credit”)
4. Attorney (example keywords include “personal injury attorney” and “dui defense attorney”)
5. Credit (example keywords include “home equity line of credit” and “bad credit home buyer”)
6. Lawyer ("personal  injury lawyer," "criminal defense lawyer)
7. Donate ("car donation centers," "donating a used car")
8. Degree ("criminal justice degrees online," "psychology bachelors degree online")
9. Hosting ("hosting ms exchange," "managed web hosting solution")
10. Claim ("personal injury claim," "accident claims no win no fee")
11. Conference Call ("best conference call service," "conference calls toll free")
12. Trading ("cheap online trading," "stock trades online")
13. Software ("crm software programs," "help desk software cheap")
14. Recovery ("raid server data recovery," "hard drive recovery laptop")
15. Transfer ("zero apr balance transfer," "credit card balance transfer zero interest")
16. Gas/Electricity ("business electricity price comparison," "switch gas and electricity suppliers")
17. Classes ("criminal justice online classes," "online classes business administration")
18. Rehab ("alcohol rehab centers," "crack rehab centers")
19. Treatment ("mesothelioma treatment options," "drug treatment centers")
20. Cord Blood ("cordblood bank," "store umbilical cord blood")

We found that that 97% of Google’s revenue comes from advertising on Google sites. In the last four quarters alone (Q3 2010-Q2 2011), Google brought in $32.2 billion in total advertising revenue.

Google AdWords is a dynamic, auction-based marketplace where advertisers bid on keywords to compete for top ad placement. The minimum bid per keyword is 5 cents, but this research shows that in highly competitive categories, Google can make up to $50 per click. Despite a diversified product portfolio, advertising on Google sites accounts for the vast majority of its billions in annual revenue.

The keyword categories with the highest volumes and costs represent businesses with very high lifetime customer value – in other words, these industries can afford to pay a lot to acquire a new customer. These businesses include lawsuits, mortgage applications, and server hosting. Some high-volume keyword categories have lower CPCs because advertisers have slimmer margins to expend on PPC advertising.

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