Make Money Online » SEO Tactics

Do we really need keyword tools? Some of my best results online have come about after having completely disregarded them. That said, I have also achieved some excellent results through using them. The major problem that I have with keyword tools is their lack of consistency, as well as some general uncertainty in relation to the validity of information sometimes a more than apparent lack of updates.

Niche Market Tool: Micro Niche Finder

admin — Wed, 12 May 2010 03:47:04 +0000

Are you tired of repeating to search keyword and niche use google keyword tool?

Micro Niche Finder is a powerful keyword and niche research tool you can use to uncover currently untapped or overlooked niches with just a click of a button. It’s exactly the SEO assistance you need to help make your web site profitable.

Micro Niche Finder has a built-in Strength of Competition indicator, or SOC, that enables it to determine the strength of the competition in a particular niche. You will easily dominate market niches and rank high in Google searches, especially where there is very little competition.

For only $97 micro niche finder is worth every penny, because it is a seo tool which I use every day for every micro niche website I launch.

Click here find more about Micro Niche Finder now!

Why and How to get Backlinks to your website?

admin — Sun, 09 May 2010 02:03:45 +0000

If you want your website to be on the top of search engines like Google without paying big money for advertising, the website has to have a large number of backlinks.

Backlinks are the lifeblood of Search Engine Positioning.

Backlinks are links on one website that lead back to another website. The more established, high quality, and high Page Rank the website that contains the link has, the more power it has to help the linked website with its search engine position.

If the website that is getting backlinks gets many High Quality and High Page Rank backlinks, the better the chance it has of being in a high position on the Search Engines.

How to get high quality backlinks to your website?

Writing and submitting articles, posting on forums, making comments on blogs. Others talk about submitting their website to various Internet directories.

Another way many people build their websites backlinks is to use the social bookmarking site. "Social bookmarking" is a web site, there is usually a very popular ‘social’ aspect to it. Register and create a website that contains photos and information about their introduction. Then, they can save by ‘one by one the most popular website "bookmarks" tab, which is what one or two site contains text description, and these bookmarks can be saved to a list of private or publicly listed, We can see it.

Getting more backlinks from Web 2.0. What is with the arrival of the so-called Web 2.0, the reverse is now more accessible than any time in the history of the Internet. Most of the site now has a "Interactive them" today’s quality. Readers can always log in and create a profile. Then, they often are allowed to post stories or articles on your website or blog comment. In many cases, the Web site or blog owner to respond to these comments, making this section of the website or blog conversation.

Backlinking strategy can be simple, fun, and site owners who are on his website to get more backlinks work can learn new things, meet new friends and have a lot of fun to do something once is a chore: building backlinks.

How To Increase Your Rankings With Custom Content

admin — Thu, 14 May 2009 02:52:03 +0000

All webmasters believe on that point content is king. But how to increase your rankings with custom content?

Content isn’t just a way to inform visitors coming by the site, it’s a way to draw in those ever-present mechanical insects, search engine spiders. The key to knowing if you’re making nice with search engine spiders is if you have a good page rank: Google page rank is the holy grail of search engine ranking.

Page rank and content go hand in hand. There is a misconception that the number of links coming in to a site is the main thing that determines page rank. While links are obviously important, content is vital as well. In fact, they are intrinsically connected. If you have quality content on your site, more sites will link to you as a respected authority on a given topic. If those sites have a good page rank, it can only help elevate the page ranking of your site.

So quality content on your site is important and must.

First though, you need to create articles that are worth reading.

A poorly written article with legions of typos and inaccurate information isn’t going to fool web surfers or search engine spiders. Poorly written content full of keyword-jamming and other outdated SEO techniques are going to be virtually ignored. In the age of Web 2.0, web content needs to have a purpose.

Only web content that is useful and informative will help a website move forward in the rankings.

This is easier said than done, however. Many small, medium, or large business owners are not professional writers. Furthermore they just don’t have the time to write quality, custom content. Merely cutting and pasting someone else’s content is not the best solution. New and updated content is important to keep a site relevant and fresh, it might amount to hundreds of new articles. Site owners just don’t have the time, patience, or even the skill.

The hardest part about getting a good page rank may be writing the content itself.

As a result, outsourcing custom content is common. It is as integral to setting up a website as web design. There are a number of content writing solutions available. Make sure to find a content writing company with a qualified and talented stable of writers who have the ability to write on a variety of subjects.

Quality content will keep people on the site. It has been shown that the longer a web surfer stays on the site, the more likely it is that he or she will make a purchase or become a repeat visitor. Customers and clients trust a company with a site that is well written and informative. As the vast majority of web surfers use search engines to find products or services, it is necessary to have both quality content and a good page rank.

Ps:Web hosting Ranking is a good example, it is not only a hosting choose guide, but aslo reveal which web hosting is best for visitors to choose.Like Best Unix Hosting etc.

Free SEO Tool – SEOrush

admin — Sat, 14 Mar 2009 14:19:33 +0000

SEOrush is a one touch resource which provides you a FREE SEO report for your URL or a competitors URL.
The report will return On Page SEO and Off Page SEO as well as social presence, indexed pages, validation, meta information, various ranks and standard domain information…

SEOrush include:

Detailed site information
Domain Name:
Whois Record Owner:
Site Creation Date:
Loading Time On Average:
Country Of Owner:
Description:

Links and directories
Pages Indexed Within Google
Pages Indexed Within Yahoo!
Pages Indexed Within Live Web Search
Indexed Within The Open Directory Dmoz.org?

Validation, meta, pagerank and traffic
Length of Page Title
Does This Site have a Valid Meta Description?
Traffic To This Site
How Many W3C Errors? (If Any)
The Sites Google Pagerank

Site ranks
Technorati Rank
QuantCast Rank
Alexa Traffic Rank
Compete.com Traffic Rank

Social resources
Blog Links
Links From Digg.com
Recent Bookmarks on Delicious
Incoming Links From Reddit.com
Bookmarks on Furl

More SEO Related
[pbc=47 count=5]

Top 100 dofollow forum

admin — Wed, 25 Feb 2009 16:46:00 +0000

Dofollow backlink as known that is providing PR juice to our website/blog and help to improve on the page rank (PR). Forum posting is the easiest way to get backlink if the forum are proviing dofollow backlink. Therefore, sharing the top 100 forum with high traffic and provide dofllow forum, so that member can improve their PR and get some traffic from them.
Here are the top dofollow forum listed:

1. http://forums.digitalpoint.com
2. http://www.sitepoint.com/forums
3. http://www.webmasterforums.com
4. http://www.allcoolforum.com
5. http://www.warriorforum.com
6. http://forums.webicy.com
7. http://thehyipforum.com
8. http://www.webmasterforumsonline.com
9. http://www.webmasters.am/forum
10. http://www.webmasterforums.net
11. http://www.devhunters.com
12. http://www.webmaster-forum.net
13. http://www.geekvillage.com/forums
14. http://www.zymic.com/forum
15. http://www.webmastershelp.com
16. http://www.webmasterdesk.org
17. http://www.webmasterground.com
18. http://developers.evrsoft.com/forum
19. http://www.websitebabble.com
20. http://www.talkingcity.com
21. http://www.australianwebmaster.com
22. http://www.wtricks.com
23. http://www.forums.webzonetalk.com
24. http://www.htmlforums.com
25. http://www.searchbliss.com/forum
26. http://www.webmasterize.com
27. http://www.webmasterserve.com
28. http://www.freehostforum.com
29. http://www.seorefugee.com/forums
30. http://www.cre8asiteforums.com/forums
31. http://forums.seo.ph
32. http://forums.delphiforums.com
33. http://www.web-mastery.net
34. http://www.webworkshop.net/seoforum/index.php
35. http://www.webproworld.com
36. http://www.bzimage.org
37. http://www.v7n.com/forums
38. http://www.dnforum.com
39. http://www.webcosmoforums.com
40. http://forums.webicy.com
41. http://forum.hittail.com/phpbb2/index.php
42. http://www.affiliateseeking.com/forums
43. http://siteownersforums.com/index.php
44. http://www.webmaster-forums.net
45. http://www.geekpoint.net
46. http://www.smallbusinessforums.org
47. http://forums.ukwebmasterworld.com
48. http://www.experienceadvertising.com/forum
49. http://opensourcephoto.net/forum
50. http://forums.seochat.com
51. http://forums.searchenginewatch.com
52. http://www.ihelpyou.com/forums
53. http://dishnews.medianetwork.co.in/yabb2/YaBB.pl
54. http://www.businesss-forum.com
55. http://www.9mb.com
56. http://acapella.harmony-central.com/forums
57. http://forums.seroundtable.com
58. http://www.submitexpress.com/bbs
59. http://webmasterseoblog.com/webmaster-forum/
60. http://www.webmaster-talk.com
61. http://forums.comicbookresources.com
62. http://www.clicks.ws/forum/index.php
63. http://www.acorndomains.co.uk
64. http://forums.onlinebookclub.org
65. http://www.ableton.com/forum
66. http://www.davidcastle.org/BB
67. http://www.webtalkforums.com
68. http://www.bloggapedia.com/forum
69. http://www.bloggertalk.com/forum.php
70. http://paymentprocessing.cc
71. http://www.directoryjunction.com/forums
72. http://www.internetmarketingforums.net
73. http://www.lex224.com/forums/index.php
74. http://forum.joomla.org
75. http://forum.mambo-foundation.org/index.php
76. http://www.simplemachines.org/community/index.php
77. http://www.namepros.com/index.php
78. http://loanofficerforum.com/forum
79. http://iq69.com/forums
80. http://forum.hot4s.com.au
81. http://forums.mysql.com
82. http://forums.amd.com/forum
83. http://softwarecommunity.intel.com/isn/ … -us/Forums
84. http://forums.cnet.com
85. http://seotalk.medianetwork.co.in
86. https://www.computerbb.org
87. http://forum.vbulletinsetup.com
88. http://www.irishwebmasterforum.com
89. http://www.app-developers.com
90. http://forums.stuffdaily.com
91. http://forums.seo.com
92. http://www.webdigity.com
93. http://www.inboundlinksforum.com
94. http://forums.gentoo.org
95. http://ubuntuforums.org
96. http://forum.textpattern.com
97. http://talk.iwebtool.com
98. http://www.frogengine.com/forum
99. http://www.capitaltheory.com
100. http://www.smsbucket.com/forums/

How long does it take to get top rankings on Google?

admin — Wed, 25 Feb 2009 03:02:03 +0000

By: Axandra

Many people who start a website think that it is possible to get high rankings on Google within a few days. Unfortunately, this is not possible. Competition on the Internet is fierce and there are several factors that influence how long it takes until Google lists your website.

1. How old is your website? If you have a brand new website then you have to wait. You can submit your website to Google but Google will only index your website if other websites link to your site. In addition, you have to prove that your website is not spammy. Google has several filters for new websites and you have to earn Google’s trust before your website can get lasting high rankings. A new website can get good rankings for less competitive keywords but it usually takes about 6 months to gain the minimum level of trust that is necessary to get high rankings.

2. How optimized was your website before? If you have an old and established website that was blocking search engine robots due to a broken robots.txt file or a bad website navigation then it can be relatively easy to show up in search engines. If you remove the factors that keep search engine robots from your web pages then search engines will list your website relatively quickly. Of course, this doesn’t work if you have a new site.

3. How many inbound links does your website have? If you have an old website that has very few links then it will take longer to get high rankings on Google. If your website has many inbound links, then Google will pick up the optimized pages on your website much quicker. The more quality links your website has, the quicker your optimized web pages will show up in Google’s results.

4. Which keywords do you target? This is a very important factor! The more competitive your keyword is, the longer you will have to wait to get high rankings and the more links and optimized pages you need. Start with multiple word keywords that are related to your business and then proceed to the more competitive keywords when your website has good content and inbound links.

5. Who are your competitors? If the website that are ranked in the top 10 results for your keyword all have thousands of inbound links and more than thousand pages then it’s not likely that your website will be able to get in the top 10 results if it has 10 inbound links and 20 pages. You can either wait for along time until you get top 10 rankings for that keywords (i.e. when you have a similar amount of pages and inbound links) or you can start with other keywords.

How many days, weeks or months does it take exactly?

Provided that your website has good inbound links and optimized web pages, you can get high rankings on Google within a few months if you have a brand new site and choose a very specific keyword that consists of several words. Old and established sites usually need some weeks for such a keyword. If you target industry keywords, which usually consist of two or more words, brand new sites usually need six months to a year to get high rankings. An established site might get the same result within 3 months.

Highly competitive one word keywords usually require thousands of good inbound links. A brand new website can need several years to get high rankings for such a competitive keyword and even established sites can sometimes need more than a year.High rankings on Google take some time. You have to optimize your web pages and you have to get good inbound links. Without these two factors, it is not possible to get high rankings on Google.

The number of inbound links is a very important factor. If you have optimized web pages but no links, then you have to build these links and you have to wait longer. If your website has a lot of inbound links then you will get high rankings quickly if you optimize your pages.

Source: Axandra

How to Use SEO to Bring More Traffic to Your Website

admin — Sun, 22 Feb 2009 09:18:26 +0000

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines. Typically, the higher a site’s page rank , the more visitors it will receive from the search engine. Sometimes, SEO can also target different kinds of search engines, such as Google, Yahoo, MSN and more.

How to use SEO to bring more traffic to your website?

In this article, we’re going to have a look at some of the basic ways that you can get your site noticed by the search engines. We’re also going to briefly touch on how you can keep traffic flowing to your site.

1.Choose a good topic, you can research what really visitors need;

2.Write content yourself and keep fresh;

3.Constantly updating;

4.Use external linking to your website with the keywords you want to rank for;

5.Do it as above again and again.

If you don’t have the time to learn how to use SEO techniques to optimize your site, you can always hire an SEO professional.

Change your blogger from “NoFollow” to “DOFollow”

admin — Mon, 09 Feb 2009 16:16:22 +0000

If you use blogger, you can find your comments of authors link is “nofollow”.

What is “nofollow”?

I suggest you look at this first: About rel=”nofollow”.

Why change blogger from “nofollow” to “dofollow” ?

“Dofollow” can influence the link target ranking in the search engine index, so whenever someone input their URL address in comment URL form, their site ranking will automatically increased, but only if the site they put that URL have high PageRank (PR). If the PR is 0 or less than their site, it still can be increased in the search engine index but only a little.

Chage this aslo have some disadvantage, for example like spammer, they can send spam comments, if you change, i suggest you make a setting of comments in your blogger.

Now you can change it like this:

Login to your blogger dashboard and click on the Layout . Then, click on the Edit Html Sub-tab for Templates. Then tick on the Expand Widgets (As shown below)

Go for you templete and look for the rel=’nofollow’, and Delete it!

Then Save Your Template.

Now all is ok.

Top 12 SEO Tips for 2009 – garythescubaguy

admin — Sun, 08 Feb 2009 05:53:07 +0000

Top 12 SEO Tips for 2009 – garythescubaguy

Your Website is looking good and has all the things you’ve been told it needed; great titles, H1-H3 tags, meta tags, good unique content and easy navigation.

So why aren’t you getting the traffic you deserve?

These tips are for beginner to advanced SEO’s. I have many other good tips in version 2007 and 2008 Top Tips, and I have struggled to come up with 12 more unique tips that are also worthy of being included in anything called “Top Tips”, but I think I have found them.

I’ve laid these tips out in a different way than in the past. Rather than spit out 12 random tips, I have arranged these tips into a step-by-step strategy that most anyone with a bit of knowledge can implement. The first part covers getting your website in shape, and the latter half will give you strategies to take advantage of the work you have done.

1. Make Sure Your Website Is Ready for SEO

Most website owners have succumbed to the realisation that one way of another, they are going to have to start injecting content into their website to have any chance at a top 10 ranking. So many site owners set about creating or buying content to add to various sections of their website in an attempt to pacify the search engines. In most cases it lasted for a few weeks and was abandoned because it really takes a lot to create good content on a daily basis. Unfortunately the road to Google Hell (not ranking) is paved with good intentions. Unless you were smart and integrated WordPress, Joomla or some type of content generating application early on, you may have pages all over the place and this means you may also have internal navigation issues causing problems with the robots when they try to crawl your website. If the bots cannot find your pages or get stuck in a loop as a result of poor navigation then any work could potentially be a waste of your time and money.

Run Xenu (a free tool) on your website to be sure this isn’t the case. This will give you a detailed overview of your websites navigation and if you have any problems with your internal linking structure. It will also notify you of any redirects or errors in linking, particularly any 302 redirects or 404 pages that are being returned throughout your entire website. You want to identify any adverse navigation problems that it finds. 302 redirects for instance are frowned upon by Google but are often left in place whilst working on a site. If you are getting 404’s you’ll be able to identify and fix these.

Google

Not found

URLs timed out

Unreachable URLs

2. Check your internal canonicalization

http://www.bluewidgets.com

http://www.bluewidgets.co.uk

3. Re-structure Your Site Navigation Using a the Silo Method

link juice

An example of this is a Bingo website trying to rank for 75-ball, 80-ball and 90-ball bingo games. The goal is to be recognised as an authority on each of these games so that you will rank high when are searched individually. You run the risk of Google clustering the pages together and only ranking well for that game.

silo

(If you are building a new site I recommend using Drupal as it has built-in functionality to accomplish this.)

Here is a generic example of a silo. This example shows a clear path that either the end-user or a robot can follow.

There are several ways to create silos

Expected Results

Now that you have finished the housecleaning on your site in steps #1 and #2, you are now ready to start building some unique content and implementing SEO techniques.

4. Start Identifying and Targeting Longer Keyword Phrases with PPC

There are reports that say up to 60% of the quality/converting traffic comes from niche or longtail search terms. Search queries as long as 3-6+ words long are increasing as end-users learn more about targeted searches. Start a ppc campaign to identify longtail terms that you should be targeting. It’s very cheap at .01-.05p a visitor. Do this on all 3 search engines because the landscape differs from one to the other, as well as the techniques used to optimise for each. You can spend as little as a hundred Euros and get a ton of invaluable information.

Here are a few tricks to maximise your return using PPC;

and more importantly what page was identified by the search engine as being relevant enough to show up in the results.

When you do this you need to be sure to set it up correctly. First off, be sure that you use existing pages. Google uses a portion of the organic algorithm to rate or “grade” each keyword. Because of this the same optimisation techniques should be used in your PPC campaign. Use existing pages that are already ranking and have a few backlinks, and one that is aged as well. If you need to, add a visible CTA (call to action) into an existing page that is showing PR.

Secondly, when you set up the account all the setting should be put at their maximum (CPC and daily budget). Keep the campaign turned off so it doesn’t cost you anything and usually over the next 48hrs. The campaign, adgroup, keyword and targeted landing page will (9 times out of 10) be evaluated automatically, and provided you do not already have a poorly constructed campaign or any history for Google to go on, it will give you a higher quality score, which means your ad will be higher in the PPC SERP’s at a lower cost. (*note – I have tested Google’s automated grading of new campaigns in Adwords and have found that if you revive and old account, or even add to an existing one and the grade scoring was bad previously, that any new campaign will inherit the poor grades. If this is the case you need to start an entirely new account with a new credit card and start from scratch.)

Next, create adgroups by the top level keyword like casino, slots, poker, bingo, etc. Sort all of the related niche and longtail terms that you have collected from your logfiles or Hittail into each of these because you will be adding more and more each day/week/month depending on the amount of traffic that you are getting.

When you are selecting the landing page, be sure to follow the same rules that you do when acquiring backlinks to the website; be sure the terms are relative to the landing page.

Setup Google Analytics. It will give you a better look into your stats and identify the converting terms.

Once a week go into your logfiles or Hittail data and add the terms into the relative account. This technique will not just give you a lot of data, it may even prove to be a worthwhile investment if the conversion rate is under your commission rate.

You can go after the low-hanging fruit because it’s so cheap, and you can gather valuable data that can be used for building additional content.

5. Build New Pages Using Latent Semantic Analysis

each

casino
online casino
free online casinos
online casino with no download
free online casino with no download
UK casino with no download

link popularity

For the page title
In the first or second paragraph of the text, and in bold
Elsewhere in the content underlines or italicized
In the meta description
In an internal link’s anchor text
In an external link from another website, press release or Social Bookmark

*Important! When you are building a page that targets a specific term, be sure your internal and external links that point back to the page are keyword specific. If the keyword that you are targeting has multiple variations that you wish to target (bingo>online bingo>free online bingo, etc.), or if you already have targeted pages that are in place, it is crucial that you do not dilute the link popularity. Internal links to internal pages are just as important as external links to internal pages. Build individual pages for each converting keyword phrase.

6. Use Nofollows to Link Sculpt PR (Page Rank)

Page Rank is basically the level of trust and authority that Google has assigned to a website and each individual page within the site. PR is based off of historical information, sometimes months old, so check to see if the linking page has any links showing in Google for a better insight. There are many tools that have this functionality but I use Firefox browser with the SEO Quake plugin because it also shows Yahoo and MSN backlinks, social bookmarks, cache date and many other details that are important.

If you are linking from a page (whether internally or from an external website) PR becomes very important. This PR, from a rating of 0/10 up to 9/10, is the amount of available “link juice” that you have to play with within your website, or that is being divided up amongst the links on an external website that is linking back to you.

PageRank

There are two factors Google looks at; the PR being passed from external sources; and the PR being passed internally through links.

Link Juice

According to Wikipedia, the nofollow was intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring in the first place. Matt Cutts of Google and Jason Shellen from Blogger created it around 2005.

What it does is tell the search engines that you do not endorse the page you have linked to. It looks like this;

Normal link;

http://www.blogger.com

Changed to a nofollowed link;

http://www.blogger.com

But this has created a useful tool for search engine optimisation. We can nofollow the links in our website to preserve the PR and pass it on to the pages that we want to rank well. The ‘About Us’, ‘Contact Us’ and ‘Login Here’ pages/links are obviously not pages that we care to rank for. So by adding nofollows to these internal links, we can funnel more PR to the important pages.

Without nofollows

With nofollows

Another great way to use this tip is when you are creating new pages for niche phrases that you identified through your logfiles or Hittail. Build a doorway page off of your homepage. I use this as a ‘holding’ area for newly identified hotlist terms that I want to rank quickly. Put nofollows on all of the template/navigational links. Add relative content on the doorway page using your newly found keyword and anchor the keyword or keyword phrase (turn it into a link) to the new page that you created.

This will funnel all of the available link juice to the new page, targeting the new term, and you will see your page rise through the rankings.

7. Test your landing pages and evaluate click through rates

Affiliates

8. Identify Supplemental/Omitted Pages & Get Them Out

You may have 100’s or 1000’s of pages that are in supplemental or omitted results. This usually happens because you have duplicate or similar pages, (as is often the case with Affiliate websites), the page has not been updated recently, Google has clustered the URL’s, too little content, no back links or poor internal navigation.

Google has said that they have eliminated Supplemental Results. I believe this is because of the integration of Universal Search, (a.k.a. Blended Search) which just happened to occur shortly before the change. Since aged or orphan pages could actually be documents, news articles, videos, blogs and forums that held valuable and more relevant information than a new page, this “filter” needed to be changed to include all available resources.

www.yourwebsite.com

This search shows Google can see 3,930 pages.

“Supplemental sites are part of Google’s auxiliary index. Google is able to place fewer restraints on sites that we crawl for this supplemental index than they do on sites that are crawled for the main index. For example, the number of parameters in a URL might exclude a site from being crawled for inclusion in the main index; however, it could still be crawled and added to Google’s supplemental index.

The index in which a site is included is completely automated; there’s no way for you to select or change the index in which your site appears. Please be assured that the index in which a site is included does not affect its PageRank.”

Nonsense!

At the time of this article Google was already starting to eliminate their search results showing supplemental results. Until recently, all you had to do was go to the last few pages of your query and locate the pages that had ‘ – Supplemental Result’ just after the page size. They aren’t showing these anymore. Here’s what they had to say, “Since 2006, we’ve completely overhauled the system that crawls and indexes supplemental results. The current system provides deeper and more continuous indexing. Additionally, we are indexing URLs with more parameters and are continuing to place fewer restrictions on the sites we crawl. As a result, Supplemental Results are fresher and more comprehensive than ever. We’re also working towards showing more Supplemental Results by ensuring that every query is able to search the supplemental index, and expect to roll this out over the course of the summer.
The distinction between the main and the supplemental index is therefore continuing to narrow. Given all the progress that we’ve been able to make so far, and thinking ahead to future improvements, we’ve decided to stop labeling these URLs as “Supplemental Results.” Of course, you will continue to benefit from Google’s supplemental index being deeper and fresher.”

Google then said that the easiest way to identify these pages is like this; “First, get a list of all of your pages. Next, go to the webmaster console [Google Webmaster Central] and export a list of all of your links. Make sure that you get both external and internal links, and concatenate the files.

Now, compare your list of all your pages with your list of internal and external backlinks. If you know a page exists, but you don’t see that page in the list of site with backlinks, that deserves investigation. Pages with very few backlinks (either from other sites or internally) are also worth checking out.”
Nonsense!

Okay so now you have identified the pages that are in supplemental results and not showing up in the results anywhere.

Now we need to identify why they are there. The main reasons that a page goes to supplemental results are;

According to Matt Cutts of Google,”PageRank is the primary focus determining whether a URL is in the main web index vs. supplemental results”
Now this isn’t the end-all, but it covers about 95% of the reason that you may be in the supplementals.

So now we know what they are, how to find them and why they are most likely in the supplemental results. Now let’s get them out of there.

Here are the different methods that I use when I find that a page has gone supplemental;

9. Use Geotargeting for Language and Regional Targeting

The ways that people search and the results the search engines are delivering are evolving rapidly. Smarter queries and more complex algorithms mean that you need to use various techniques to be sure you are showing up in the results. Local search, advanced search, regional search and language-based searches are some of the filters an end-user or a search engine can use in determining who shows up, when they show up and where they show up.

Geotargeting is one tool Google has refined and one that you can manipulate to a point in order to increase saturation in any market.

Beyond the obvious on-page considerations, different searches will deliver (in most cases) a different set of results. The results can differ greatly depending on several considerations;

The IP of the end-user
The server location of the website
Any geographically targeted settings in Webmaster Central
The relationship between the search filters and the resulting web pages (I.e. Did they search for Pages from [region] or Pages in [language]
If the end-user is searching a different extension than the defaulted engine (they manually enter Google.com searching for US or English results in a non-US region.

The other elements that will affect rankings will be back links;

Are the links from a TLD that matches the destination URL (I.e. .nl linking to a .nl website)?
Is the IP linking website located in the same region and the linked URL?
Page rank,linking anchor text, additional outbound links on the page linking to you
On-page relevancy
Language based meta-tags
Everything in the above 5 items relating to the linking website/page

Any one of these elements can give you an edge over your competition.

Searching any of Google’s (non-US) datasets will generally return a variety of websites when no language or location filter is selected. These can include internal pages in a website, subdirectories (www.yoursite.com/french), subdomains (www.french.yoursite.com), and various TLD’s (top level domains like .com and .nl). All 11 of the above factors are present in the automatic algorithm.

The problem is that no one really knows which approach is best, or which algorithmic attribute is the most effective, so what can we do with this?

What we want to do is to look at the existing results using the available search filters, and the existing websites that are ranking high and determine what the best strategy for your website is. This takes deep page analysis of your competitors.

The important thing to note is that there is a hierarchy between one and the other in terms of which is the best solution. Every website has its own individual solution based on their demographics, site mechanics and available resources. What you need to consider are;

Your target market?
If you need or don’t need geographical targeting?
If you need language based subdomains or subdirectories?
Should you move hosting?
Can I afford to do it all?

How & When to Use Geographical Targeting

Here’s what to do if you wish to;

Geographically target a region?

Create a subdomain or a subdirectory in the native language and use Webmaster Central to geographically target it
Host the subdomain on a server in the native region and use geographical targeting
Build back links from similar TLD’s

Target a specific language?

Create a subdirectory in the native language (I.e. www.yoursite.com/nl/)
Build back links from same language websites
Do not use geographical targeting

The reason that you do not want to use geographical targeting along with a language-based strategy is that if the end-user searches in the native language on Google.com, a site using content in that language will be stronger than the same site with geographical targeting in place. (This isn’t dependent on whether you use subdirectories or subdomains unless you hosted the subdomain in the target region).

The answer for me is that I want it all…and NOW!!

I’ve recently had subdomains rank with geographical targeting turned on and in the native language rank top 10 in 6 weeks. I’ve had brand new websites with the appropriate TLD’s (I.e. .nl, .de & .es) show up in 8 weeks. I’ve even had a .com hosted in the US without geographical targeting show up in the top 10 results for “Hollywood” terms when they had never been in results in the UK.

You can start with subdomains. Look at your logfiles to determine where the current traffic is coming from to tell you what to do first. Bounce rates can also tell you a lot.

For example, if your secondary traffic source is Germany and you have a high bounce rate, start with a language-based subdirectory, then maybe move onto creating a subdomain, hosting it in Germany, then set the geographical targeting to Germany in Webmaster Central. Then go back and start all over again using the region that has the next highest contribution.

Important Things to Remember!

To target a language using only subdirectories do not use geographic targeting
You can target a language with both subdomains and subdirectories but if you have a top-level TLD (.com) use subdirectories versus subdomains.
You can use Google geographical targeting on subdomains and subdirectories
Your title should be in the native language and/or use regional slang terms where they apply.
Use language-based meta tags whenever targeting language-based searches
Host subdomains that are for geographical targeting in the target region
When you implement the subdomain strategy, link to it from the original website
Create new sitemaps for each subdomain
When creating meta tags and content be sure to use native slang. (If you sold pants in the US and the UK. Pants are referred to as trousers. Sweaters are referred to as jumpers.
Get back links from same TLD’s (get a .nl link to your .nl site in the native language)
If you have a TLD (like .nl or .de) do not use geographical targeting. These domains are already associated with its designated region

So in a nutshell, I recommend that if you already have an existing website with a TLD like a .com or .cu.uk, and they are your target market, do not use the geographical targeting option. Start building subdirectories using the top native language determined by looking at Google Analytics or your log files. Identify your top referrer language. If the languages are close, as it the case between the US, UK, New Zealand and Australia, use native slang in the title, metatags and content. Build a new xml site map and manually submit it through all the main search engines.

The next step is to create a subdomain and get it hosted in the region that you are targeting. Build content in the native language and get r submit it, as well as setting up the geographical target in Webmaster Central.

Google.com.mx

10. Use social bookmarking websites for short-term ranking boost and blogs/forums to establish long term trust and authority

Social Bookmarking

2. Within Roboform go to the custom area and put a username and password in, as well as your other information that sites usually ask for to register. This way when you are using these different bookmarks it’s a 1-click login in and becomes a relatively quick and painless procedure.

Del.icio.us

4. Internet Explorer, Firefox and most other browsers have an “add a tab” option, but I use Firefox because I can bookmark the login pages in one file, then “open all tabs” in one click. From here I click on each tab and in most cases, if you set it up right, Roboform will have already logged you in. Otherwise you’re on the login page and by clicking on the Roboform button everything is prefilled, all you need to do is click submit. (some of the bookmark sites will allow you to add their button into your browser bar, or you can get an extension from Firefox like the Digg Add-on to make things quicker)

5. Lastly, Install the Google Toolbar. It has a bookmark function as well, and you can import all your bookmarks from Firefox directly into it. Google looks at many different things when assigning rank and trust. For instance, when you search for something and go into a website, Google will remember how long you stayed, how deep you went, and if you came back out into the search to select another site, which means you didn’t find what you were looking for. This is all part of the Privacy Issues that have been in the news.

Here’s what Google actually says!

“The Google Toolbar automatically sends only standard, limited information to Google, which may be retained in Google’s server logs. It does not send any information about the web pages you visit (e.g., the URL), unless you use Toolbar’s advanced features.”

Each time you publish an article put a Google Alert on a unique phrase. Each time Google sends you an alert, bookmark it on every bookmark site. This will take some getting used to, but will eventually become second-nature. Remember what I said in the beginning; “One of the best free ways to get links and traffic, for very little time commitment other than setup”.

11. Target Universal Search Results

Universal or ‘Blended Search’ is still fairly new in the search engines and they are working hard at filtering the bad sites from the good sites, but they are also delivering much more than websites in the results. You may have seen this when doing a search and you see a video in the top 5 results.

Google has turned off their supplemental filter and each time a query is entered, they virtually search their entire database for relevant results.

The significant difference now is that the results will often include videos, news articles, .doc, .xls and .pdf docs, forums posts and other data in their inventory.

All of these can be optimised for search.

One example is to use Adobe Pro to convert pages of your website into a PDF format. Name the file using your keywords and optimise the document just like you would a website using H1-H5 header tags, linked images and keyword anchor text that links back to your website.

Any links within your PDF or Word doc will credit the links within the document and will deliver additional traffic streams.

Even just a snapshot of a winner has proven to be a huge traffic source for casino and slot websites.

Create separate xml sitemaps for each set of videos or documents and submit them manually through Webmaster Central. Be sure to list each individually in your robots.txt file to tell Google where they are located.

12. Create a Link Acquisition Campaign

If you haven’t done this yet, you are already behind. Link building is an acceptable practice if it is done the right way. Here I’ll tell you the right way.

It can be money or it can be time.

Here is how I segment my campaigns;

Now whether you hire students to do these tasks or you do them yourself, they need to be part of your daily routine. I have tested dozens of techniques, each having its own merits dependent on actual demographics, but every campaign has a planned strategy.Obviously there are other considerations such as building good content that people want to link to, creating top 10 lists, how-to guides and reviews, but not all markets have the ability to do these in a relevant way. My recommendation in this type of situation, and really any others, is to do a ‘who-is’ lookup and pick up the phone and start calling. These are the best kind of back links.

Contact me at: Gary@GaryTheScubaGuy.com